Walgreen’s

PROBLEM: Walgreens wanted to become a more meaningful destination for women’s health and wellness, but women were skeptical that a big corporation could truly understand or support their needs.

IDEA: Two-thirds of Walgreens employees are women. And who better to understand the health journey of a woman than another woman? So we turned the women inside Walgreens into its most credible source of care and support.

EXECUTION: We put Walgreens’ female experts and real conversations at the center of the work — creating an approachable platform around women’s health and wellness.

RESULT: A more human and credible way for Walgreens to demonstrate its commitment to women’s wellness.