Ally Monopoly

PROBLEM: Money can feel complicated, intimidating and downright scary.

IDEA: One of the easiest ways to make something intimidating feel approachable is to turn it into play. So we turned America’s most recognizable money game, Monopoly, into a real-world augmented-reality experience powered by Ally.

EXECUTION: We brought the game to life across seven U.S. cities, turning streets and public spaces into an interactive financial experience for people.

RESULT: Ally Monopoly made financial education feel more approachable by turning it into something people could play — and learn from.